Privacy policy

Lumer Aura 

Lumer Aura (“we”, “us”, “our”) operates the website and online store associated with the Lumer Aura brand. We are committed to protecting your personal information and maintaining transparency in how we collect, use, and share data. By using our website, you agree to the practices described in this Privacy Policy.

The Terms and Conditions listed below apply to the sale and purchase of goods between you and Lumer Aura.

These Terms and Conditions do not affect your statutory rights as a consumer. By ordering any product from us, you agree to be bound by these Terms and Conditions. We reserve the right to amend these Terms and Conditions at any time without prior notice, and it is the customer’s responsibility to review them before placing an order.

1. Personal Information We Collect

We collect two types of information:

A. Device Information

When you visit our website, we automatically collect technical information about your device, including:

  • IP address
  • Browser type
  • Time zone
  • Cookies stored on your device
  • Pages you view and how you interact with our site
  • Referring websites or search terms

This information helps us understand customer browsing behavior and improve our services.

We collect Device Information using:

  • Cookies
  • Log files
  • Tags, pixels, and web beacons

B. Order Information

When you make a purchase or attempt to make a purchase through our site, we collect:

  • Name
  • Shipping and billing address
  • Email address
  • Phone number
  • Payment information (e.g., credit card details)

This information is required to fulfill your order and provide customer support.

C. Optional Information You Provide

Optional information may include:

  • Newsletter subscription email
  • Details submitted through contact forms

Not providing this optional information does not affect your ability to browse the site.

2. How We Use Your Personal Information

We use your information to:

A. Fulfill and Manage Orders

  • Process payments
  • Arrange shipping
  • Send order confirmations and updates

B. Improve and Optimize Our Website

  • Analyze browsing behavior
  • Monitor performance
  • Enhance user experience

C. Communicate With You

  • Provide customer service
  • Send marketing messages (only if you opt in)

D. Detect and Prevent Fraud

3. Sharing Your Personal Information

We share your information only with trusted partners:

A. Service Providers

For example:

  • Shopify (to power our online store)
  • Payment processors
  • Logistics and shipping partners

These service providers are contractually required to keep your data confidential.

B. Analytics Tools

We use Google Analytics to understand how customers use our site.
Google Analytics collects usage data but does not identify you personally.

You may opt out using browser settings or plugins.

C. Legal Requirements

We may share information to:

  • Comply with legal obligations
  • Respond to subpoenas or valid governmental requests
  • Protect our rights or the safety of others

4. Behavioral Advertising

We may use your information to show targeted advertisements.

You may opt out through industry tools such as the Digital Advertising Alliance.

5. Data Retention

We retain Order Information for business and legal purposes unless you request deletion.

6. Changes to This Privacy Policy

We may update this Privacy Policy due to changes in our practices or applicable laws. Updated versions will appear on this page.

7. Children's Privacy

We comply with the Children’s Online Privacy Protection Act (COPPA).
We do not knowingly collect, solicit, or store any personal information from individuals under 13 years of age. Our website, products, and services are intended for users who are 13 years or older.

If we discover that information from a child under 13 has been collected without verifiable parental consent, we will delete such information promptly.

If you are a parent or guardian and believe your child has shared personal information with us, please contact us at customercare@lumeraura.com so we can take appropriate action.

8. Contact Us

For questions about this Privacy Policy, you may contact us at:

Email: customercare@lumeraura.com
Website: Lumer Aura